Watercress Shops

Watercress Shops is shadow-anchored by a high-traffic Kroger and features a complementary mix of medical, restaurant, and service-oriented tenants. These necessity-based uses generate consistent daily traffic, enhance cross-shopping, and support long-term tenant demand.

Located at the signalized intersection of Highway 72 West and Jeff Road (44,700 VPD), the property benefits from excellent visibility and access along a major corridor connecting Huntsville and Madison. The surrounding trade area features significant residential density and continued development, complemented by proximity to MidCity District, a major regional destination anchored by Topgolf and The Orion Amphitheater.

The property offers embedded rent growth, with Cuts By Us and Kay Cleaners rolling without renewal options, providing ownership control to reset rents to market and grow NOI. Additionally, subdividing the parcels creates potential arbitrage by selling Buffalo Wild Wings and Handel’s Ice Cream into the STNL market, generating proceeds that reduce the remaining basis in the shops.

The property features high-quality construction and attractive architectural design that enhances its visibility, curb appeal, and overall tenant experience. These durable improvements differentiate the center from competing retail properties and support long-term tenant demand and residual value.

Huntsville continues to attract major investment, highlighted by Eli Lilly’s planned $6+ billion facility, U.S. Space Command’s future headquarters, and continued aerospace expansion. These investments support high-paying job creation, continued population growth, and durable retail demand—strengthening Huntsville’s appeal to investors.

The property serves an affluent trade area with an average household income of approximately $133,471, exceeding Huntsville MSA and national averages. This high-disposable-income consumer base supports strong demand and rent levels for restaurant, service, and specialty retail tenants.